Churn Insights

The Churn Insights page turns real cancellation data — captured directly from the cancellation save flow — into something you can act on, instead of a raw list of lost subscribers.

Basic churn counts are available on Starter. The full Churn Insights page (drivers, trend, save-flow analytics) is available on Pro. See Pricing & Plans.

What’s on the page

Revenue lost to cancellations.
Top cancellation drivers — a breakdown of the reasons customers actually selected when cancelling, each with an auto-generated insight and a recommended action.
Cancellation trend over time.
Recent cancellations table.

Save-flow effectiveness

If you’ve turned on the cancellation save flow, this page also shows:

Saved subscriptions and save rate — how many customers who started cancelling accepted a pause or skip offer instead.
Revenue saved — the dollar value of subscriptions that didn’t churn because of the offer.
A per-offer retention table breaking down which offer (pause vs. skip) converts better.

Turning this into action

Look at your top cancellation driver. If it’s something fixable (“shipping took too long,” “too expensive”), that’s a product or pricing signal, not just a churn statistic.
If save rate is low, reconsider which offers you’re showing — see Set up the cancellation save flow to adjust the reasons list and which offers appear.
Cross-reference with Failed-Payment Recovery — a cancellation caused by a bounced card is a different problem than a customer choosing to leave, and it’s handled automatically, not through the save flow.